NHL Realignment Project – Week 48

Week 48 – Gary’s Dream?

Once again, this week we add a little expansion to our NHL realignment talk. Despite some hiccups in Markham, it is not hard to imagine the NHL expanding into the Greater Toronto Area and back into Quebec City in the near future and collecting some mega-huge expansion fees. While Quebec City is much further along in the process (as evidenced by the recently released arena plans), I don’t doubt that we will soon(ish) see an NHL team in Markham. I think that the combination of  GTA’s hockey-mad population, the win-win situation for the Toronto Maple Sports & Entertainment’s majority owners (media companies Rogers Communications and Bell Canada) and most importantly, the plethora of corporate sponsorship opportunities will all combine to get the deal done.

With all this in mind, let’s try to get inside of Gary Bettman’s brain for a bit. Believe or not, Gary Bettman is a human being, and humans actually care about the mark they leave on this world. Gary probably enjoys the (*GASP*) positive vibe he gets from Winnipeg born from the happiness that they have an NHL team again. So let’s not be surprised if his next few major moves after this unbelievably negative one (lockout number three), end up being some lay-ups of positivity:

Gary’s job is to do what’s best for the owners he represents so of course, he is interested in the windfall of cash that two new expansion teams represents. But any good will that Gary might get will come from selecting cities that have hockey history for that expansion. The aforementioned Quebec City and GTA are no-brainers for this.

Along those same lines, moving the team in limbo, Phoenix Coyotes to Seattle where (like QC) there is a new arena on the way and there is actually a history of hockey, will write another positive chapter in Gary’s book (just don’t talk to the fans in Phoenix or Atlanta).

Let’s make one additional assumption to complete our Professor X job on Gary’s noodle—we can tell by the short-lived NHL realignment that the Board of Governors proposed last year, that the commish is interested in four conferences… which in turn, reflect and reinforce the idea of a 32-team league to even up the conferences at 8 teams each.While there will be lots of pissed off folks at first, especially if the playoff format proposed happens, eventually a very profitable league in (mostly) very receptive cities with tons of rivalry goodness will equal a (mostly) satisfied fan base and successful league.

What more can any commissioner want?

The Map

NHL Realignment Map – Week 48